Between Black Friday and Cyber Monday sits Small Business Saturday, a day dedicated to helping small businesses and their communities.
By supporting local businesses, we’re helping create jobs, boost the economy and preserve
neighborhoods around the country.
This year, Small Business Saturday is Nov. 30.
Which brings us to West Point, Beemer, Bancroft, Wisner, Scribner, etc. There are many small businesses in these and other rural communities, and they roll out the welcome mat to customers all year.
Several of them will be offering scaled down versions of what has become known as “Black Friday,” (day after Thanksgiving), and some will take part in Small Business Saturday.
In West Point, for example, the Chamber has scheduled a Snowman Stampede Fun Run to help kick off Small Business Saturday. People of all ages are invited to dress as their favorite winter character and take part in the run, which will start at 8 a.m. (more information in Making Main, page 2A).
After the run, which will take the characters down West Point’s Main Street, runners and spectators – and others – are encouraged to check out what the local merchants have to offer.
This is an important time of year for local businesses, and every dollar spent here instead of in malls in larger cities helps keep local businesses in business.
Which means it keeps local residents employed and local taxes paid. And it means that local support for a myriad of fund-raisers and community service projects remains intact.
Shopping small isn’t thinking small. It’s thinking big. Our small town Main Streets can’t grow and thrive unless we support the stores located there.
This weekend, and the rest of the holiday shopping season, take a hard look at what you can purchase locally. It may just convince you that those trips out of town no longer become necessary.